Still, most HR executives and recruiters haven't embraced Twitter for filling jobs, finding other social-media sites like LinkedIn more effective. Moreover, they aren't sure their audience is using it for job-seeking purposes. 3月，人力资源咨询公司CareerXroads发现，在37家大型美国公司中，没有一家公司通过推特网站发布大量职位信息或者寻找候选人。但是调查显示，招聘者预计未来将会更多地使用这一平台，尤其是使用推特发布有关职位空缺的信息。
　　In March, HR consulting firm CareerXroads found that of 37 large U.S. companies, none was using Twitter extensively for posting jobs or for identifying candidates. But the survey did show that recruiters expect to use the platform more in the future, especially for getting the word out about openings. 在某些行业的求职市场中，比如媒体和科技行业，应聘者和招聘企业都对推特的价值倍加推崇。
　　In corners of the job market, such as media and technology, candidates and recruiters swear by Twitter's value. 美国国家公共电台(NPR)人才招聘和创新高级总监拉尔斯•施密特(Lars Schmidt)从之前供职的Ticketmaster跳槽到这家非营利公共广播公司后开始使用推特进行招聘。由于人才资源更加紧张，有创意的策略对于达到招聘目的至关重要。他创建了一个名为@NPRJobs的推特账户。现在，他不仅用这个账户来发布职位信息，也在上面分享NPR的工作文化，在成员小站上发布职位信息，并通过提供职业建议建起了一个网络社区。
　　Lars Schmidt, senior director for talent acquisition and innovation at NPR, turned to Twitter when he moved to the nonprofit public radio company from Ticketmaster. With tighter resources, creative strategies were essential to meeting his recruiting goals. He started an @NPRJobs Twitter account and now uses it not just to broadcast job openings but to share information about NPR's work culture, publicize openings at member stations, and build community by offering career tips. 施密特说，优秀的人通常不主动找工作，他们也不一定会访问我们的招聘网站，但他们在社交媒体上。施密特去年雇佣的两个主要员工就是在他们关注的人的推特信息中看到职位信息的。
　　'The people who are great aren't always looking for jobs, and they're not necessarily going to our career site, but they are on social media,' said Mr. Schmidt. Two of his key hires last year applied for jobs after seeing postings on the Twitter feeds of people they followed. 施密特说，招聘者应该与候选人以及潜在候选人进行互动，只有这样才能让这个工具发挥作用。他估计，自己回复了所收到的90%的推特信息。他说，那些只用推特网站来发布工作信息而不与他人互动的公司无法通过推特达到招聘的目的。如果你只是发布职位，那它只是一个工作信息发布栏。
　　Mr. Schmidt says the interaction with candidates and potential candidates is what makes the tool work. He estimates he replies to about 90% of the tweets he receives. 'Companies that fail at recruiting on Twitter are the ones that only use it to broadcast jobs and don't interact with anyone. If you're just posting jobs, it's no better than a job board,' he said. 推特公司说，推特网站每月有超过2亿活跃用户。推特公司非常清楚自己的社交网络在招聘方面的用途。
　　Twitter, which says it has more than 200 million monthly active users, is well aware of the network's use as a recruiting tool. 今年早些时候，这家公司在旧金山总部联合举办了一个“推特求职研讨会”，相关的问题收到了数百条推特信息的回复。推特公司的发言人亚历山德拉•瓦拉塞克(Alexandra Valasek)说，推特的公共特性允许你与招聘公司和企业建立一种密切的关系，这是其他平台无法做到的。她说，发布一条推特信息比发送一封电子邮件或者打电话要容易多了。
　　Earlier this year the company co-hosted a job-search Twitter chat at its San Francisco headquarters, receiving several hundred tweets in response to questions. The public nature of Twitter 'allows you to develop a certain rapport with recruiters and companies you otherwise would not have access to,' says Twitter spokeswoman Alexandra Valasek. 'A tweet is much easier to send than an email or a phone call.' 2月，前电台记者、求职者多恩•斯弗(Dawn Siff)使用推特新的视频程序Vine制作了一个六秒钟的视频简历。在视频中，斯弗摆弄着一系列古怪的道具，比如魔方、灯泡和一把武士光剑。她说她自己是一个创意机器，是一名记者、战略家、经理人，以及“截稿日绝地武士”。





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